20 instruments and methods of innovation management
Tools are means, not ends. None of the following twenty instruments produces innovation by itself — their value is decided by a single question: do they help your organisation escape the Innovator's Dilemma — recognising disruptive developments early, taking small markets seriously, and building new businesses by their own yardsticks? Each method page therefore describes, alongside origin, procedure and limits, precisely this relation.
- Disruption Analysis Examines where established offerings overshoot customer needs and become attackable from below.
- S-Curve Analysis Orders technologies by maturity and shows when further improvement effort stops paying off.
- Three Horizons Model Structures the growth portfolio into current business, emerging business and future options.
- Organisational Ambidexterity Organises exploitation of the existing and exploration of the new as separate but connected units.
- Jobs to be Done Asks about the progress customers “hire” a product for — instead of product features.
- Kano Model Distinguishes basic, performance and delight attributes and their migration over time.
- Blue Ocean Strategy Seeks uncontested markets through value innovation instead of competing in the existing.
- Business Model Canvas Describes a business model on one page in nine building blocks — as a shared working language.
- Value Proposition Canvas Sharpens the fit between customer jobs and the value proposition.
- Design Thinking Iterative, user-centred problem solving from observation to tested prototype.
- Lean Startup & MVP Tests business assumptions early and cheaply in the build-measure-learn cycle.
- Stage-Gate Process Guides development projects through defined stages and decision gates to market readiness.
- Open Innovation Opens the innovation process to external knowledge — and external paths for internal ideas.
- TRIZ Resolves technical contradictions systematically with principles derived from patent analysis.
- Scenario Technique Develops alternative pictures of the future as a frame for robust strategic decisions.
- Delphi Method Condenses expert judgement on questions of the future in anonymous, iterative survey rounds.
- Technology Roadmapping Connects market, product and technology on a shared timeline.
- Horizon Scanning & Scouting Systematically observes weak signals, emerging technologies and rising competitors.
- Innovation Portfolio Analysis Evaluates and balances innovation initiatives by risk, maturity and time horizon.
- Corporate Venturing & Effectuation Builds new businesses with entrepreneurial means — from equity stakes to the logic of available means.